Digital travel sales is a $450 billion market worldwide (2014 figures by eMarketer). By 2017, 30% of travel sales in the United States will be generated through a mobile device (Statista). By 2018, mobile travel researchers will account for 71.3% of digital travel researchers in the US (eMarketer). Today already, 47% of travelers start planning a trip on a smartphone. Travel apps are, increasingly, where the purchase intent starts.
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