Our depth of travel knowledge at Compass Media is extensive. We are former travel agents, we have travelled widely and we stay up to date with all the various trends, blogs, and publications. So we can write and ghost-write blog posts, newsletters and so on. Having said that, we likely can’t come close to matching the vast amount of knowledge, the experiences, and the tips that you as travel agents and travel agency owners have acquired working in the industry for a number of years.

The very best blog post or newsletter content is one that you contribute to as it comes from the heart – and you can do it with authority. We have all heard that blogging sets you up as the expert and that is absolutely true, but did you know it is also a very effective way to build backlinks to your website which will improve your search ranking? But this post is about setting you up as the expert because it is this top of the mind awareness that you wish to create for your website and social media visitor.

Blog posts do not have to be long – 250 to 500 words maximum (or two hand written pages if you write like me!) Today’s readers prefer to receive their information in small chunks. Just look at an article in Time magazine or Newsweek. The articles are short because the authors know that brevity holds the reader’s attention span easier and is easier to digest.

“But what do I blog about?” That’s the easy part. Simply write about the things that you are passionate about in travel. It can be anything: a destination review, a list of tips, the latest hot spots or trends, or even how you feel about an industry change. Advice is always well read and the topics are endless. And because you know the topic and the industry, you are the expert!

“How do I find time to blog? I barely have enough time to keep up with  work for my clients!” No worries, even if you can spare an hour  a week, you can blog. The trick is to capture and make use of those little chunks of time throughout the day or week that crop up unexpectantly. Have a method to capture your thoughts when these moments occur. For example, time spent waiting for a plane, waiting for your spouse or children at some activity, or when you are caught in long delays in traffic.

My next blog will be a list of ways  to capture ideas.

Blog post written by K. Lorencz, Compass Media