My Business Has to Be on Social Media “Really?”

I never get anything from social media!

I am not social, nor do I don’t have time for social media!

My fans are bottom feeders they only want $399.00 deals, I can’t make any money!

There are so many options, Facebook, Twitter, Pinterest, Google Plus, Instagram, “My Head Hurts”

I do just fine without it thanks very much!

As professional digital travel marketers we have heard it all, and with good reason.  Just like you we are inundated from all sides with the latest and greatest innovations, methodologies and new social platforms that claim to make us rich or make it easier to get social.  Be it a host agency pushing a Facebook contest, a supplier encouraging you to push its content, or web developers trying to sell social media dashboards. It’s enough to make you throw your hands up and long for the days of the party line phone the original social media.  (I am giving away my age here)

Facebook-Reach

So the question remains – should my business be active on social media?  The short answer is yes! Every single day the number of people receiving their news and information via social grows exponentially.  We are now part of a global community where information and news travels around the globe at the speed of light.   To put that in perspective, 60% of millennials and now 40 % of boomers rely on Facebook for their main source of news.  You want to be part of that stream.  And the best part is that the cost of entry is low.  Let’s address a few of the objections I spoke of at the top of the post.

 

I never get anything from social media!
An effective social media strategy takes time and does not happen overnight.  One also has to define specific goals, for example when it comes to travel selling. The goal should not be to sell the latest deal of the week but rather to identify yourself as a trusted source for travel advice and vacation memories.  Your goal is to build top of mind awareness in your visitor’s minds so that they remember you when it comes time to travel.  In summary it may seem like you are not getting anything in the short run, but you are building trust as well as driving traffic to your website.

So-Many-Options

 

There are so many options, Facebook, Twitter, Pinterest, Google Plus, and Instagram, “My Head Hurts”
I always recommend to pick one platform that you are comfortable with and best fits the demographic of the clients you are trying to reach.  After that we can show you how to extend your reach automatically over several platforms.

 

My fans are bottom feeders they only want $399.00 deals, I can’t make any money!
It’s amazing how often we hear this one.  Quite often this arises from a large number of professional contest signer-uppers due to a social media contest.  The way to really think about these folks is as a means to an end.  Sure, you are not interested in wasting time on the $399 deal you can always send them off to book on line. What’s really important about these folks it the potential to reach their extended network of friends via engagement. I guarantee that not all of them will be deal chasers

I am not social, nor do I don’t have time for social media!
Not all of us are extroverts and some of you are busy enough with the day to day operations of your business to keep up with social.  The good news is that you have lots of options, there may be someone in your agency that has a good feel for business and is social or you can outsource the social marketing to a trusted source in travel such as Compass Media

 

Where-Did-Everybody-GoI do just fine without it thanks very much!
That’s awesome! I am glad for you, but here is something to think about.  Suppose your current business model changes through no fault of your own, (EG. Blockbuster Video) or your current client base ages to the point that travel is no longer an option.  Then what?  An effective social media strategy can be your insurance policy against irrelevance

 

 

In short, whether you handle you own social or outsource to travel marketing professionals such as Compass Media, my best advice is to engage with the times and technology as a means to solidifying your business.  We can help, contact us today!

.

By |2016-12-28T23:32:17-03:00October 1st, 2015|Blog Posts|0 Comments

About the Author:

Leave A Comment