I never get anything from social media! I am not social, nor do I don’t have time for social media! My fans are bottom feeders they only want $399.00 deals, I can’t make any money! There are so many options, Facebook, Twitter, Pinterest, Google Plus, Instagram, “My Head Hurts” I do just fine without it [...]
Is Yellow Pages Worth It! For many of us Yellow pages was traditionally one marketing decision that was pretty much a given. You had to get your phone number out there, and Yellow Pages offered a print ad that would reach every home with a phone and would have a year’s shelf life. How things [...]
Say It with Pictures What should I post to my social media channels? We get this question frequently from clients trying to come up with ideas and content for their social media. When advising our clients, we always remind themof the name of the medium; social media. The very best content will always remain true [...]
1. Update your website on a regular basis - create landing pages and blog articles, drive traffic to them from your homepage with Call to action images, text and links.People visit your website and often leave immediately for a few key reasons: because they don’t like what they see (not visually appealing); they can’t find what they [...]
As promised in a past post, here are my ideas for capturing and writing blog posts. To capture an elusive idea for a blog subject (because don’t all great inspirations come at the most oddest moments in time or place ), I use my phone, a letter size yellow notepad, my laptop, and my [...]
How does your client base stack up? Do your clients book with you time after time for every vacation? Do your clients refer business to you? How many times have you checked in with a client to find they have booked direct with a vendor? Or to find they have been lured away with [...]
Our depth of travel knowledge at Compass Media is extensive. We are former travel agents, we have travelled widely and we stay up to date with all the various trends, blogs, and publications. So we can write and ghost-write blog posts, newsletters and so on. Having said that, we likely can't come close to [...]
Reviews are an extremely effective form of “earned” online marketing. It’s earned because you've obtained it with promotional efforts other than paid advertising. Reviews spark word of mouth marketing (on and offline), increase brand reputation, improve search engine optimization and provide excellent social media content - all of which lead to increased revenues. Having [...]
The term “Local Search Optimization” has been creating some buzz lately and for good reason; it‘s key to being found quickly online by people in your geographic area. A huge portion of your clients, over 80%, will research their purchases online before they buy. So if local sales are an important part of your [...]
Are you comfortable with 1000 fans on your business page? Yes? If you are working - and I mean working - it, then that's a good start, I'll give you some hints in a later post how you can and should grow this base. If you are NOT working it, then you may as well [...]
